Most intake script guides tell you what to ask. They list the fields: name, phone number, type of case, how they heard about you. That part isn't hard.
What those guides skip is everything that happens next: the caller asks about fees and your staff stumbles. The case clearly doesn't qualify but nobody wants to be the one to say it. The conflict check question gets skipped because the intake form is already filled out. The caller with a restraining order emergency got put on hold.
This post is built around those moments. Each practice area below includes a complete first-call script with the exact wording for fee conversations, how to handle unqualified callers without burning the relationship, and the conflict check dialog that runs before you book the consultation.
Copy the scripts directly. Use them in training. Drop them into your phone system's AI configuration. The words are ready to go.
Key Takeaways:
- A good intake script doesn't just collect information — it handles fee questions, screens out unqualified callers, and runs conflict checks before the attorney gets involved.
- Personal injury intake needs explicit language for contingency fees and a clear path for callers whose cases don't meet your threshold.
- Criminal defense callers often have an imminent court date — the script must flag urgency so the call gets routed immediately, not logged.
- Family law intake requires a safety screening step before any standard qualifying questions. Never skip it.
- Estate planning callers are usually unhurried but complexity-driven — the script should identify the scope of work, not just book a slot.
- Conflict checks should happen during intake, not after the consultation. A verbatim script prevents staff from skipping the question.
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What Every Practice Area Intake Script Must Cover
Before we get into the practice-area scripts, here's what every first call should accomplish regardless of matter type:
- Identify the caller and their matter type (is this even in your wheelhouse?)
- Collect contact details (name, phone, email, best time to reach)
- Run a conflict check (before committing to a consultation)
- Handle the fee conversation (callers will ask; your staff needs ready language)
- Screen for urgency (does someone need to call back today, not next week?)
- Book or commit to a next step (consultation, callback, referral out)
The fee and conflict sections are where most scripts go silent. The templates below fill that gap.
One note on conflict checks: they should happen at intake, not after the consultation. Running it after means an attorney spent 45 minutes on a call that produces nothing billable. Running it at intake protects everyone.
Personal Injury Intake Script
Personal injury is the most common script request because PI firms get high call volume and many callers won't meet your case threshold. The script needs to qualify efficiently and give staff clean language for when the answer is no.
Opening and Incident Qualification
STAFF: "Thank you for calling [Firm Name], you've reached our intake line. My name is [Name]. Who am I speaking with?"
CALLER: [gives name]
STAFF: "Hi [Name], can you tell me briefly what happened and when?"
CALLER: [describes incident]
STAFF: "I'm sorry to hear that. Were you treated for any injuries — did you go to the hospital, urgent care, or see a doctor?"
CALLER: [answers]
STAFF: "Was anyone else involved — another driver, a property owner, an employer? And do you know if they have insurance?"
At this point you have enough to assess: injury, recent treatment, a potentially insured at-fault party. If any of those three are missing, flag the call for follow-up rather than booking a consultation.
Fee Conversation
Callers almost always ask. Have the language ready so staff don't improvise.
CALLER: "How much does this cost?"
STAFF: "Personal injury cases at our firm work on a contingency fee — that means there are no upfront costs to you. We only get paid if we recover money for you, and our fee comes out of the settlement as a percentage. The exact percentage depends on the case, and the attorney will walk you through it at the consultation. There's no charge for the initial call or meeting."
If the caller asks about the percentage: "Typically somewhere between 33% and 40% depending on whether the case settles before or after filing — the attorney covers that in detail at the consult."
Handling an Unqualified Case
Not every call is a case. Staff need language that is honest without being dismissive.
STAFF: "Based on what you've described, I want to be straightforward with you. [Cases like this / The situation you've described] can sometimes fall below the threshold our attorneys typically work with — that's based on injury severity and likely recovery. I don't want to book a consultation and waste your time if it's not a fit.
What I'd like to do is take your information and have our intake team do a quick review. If there's a path forward for us, someone will reach out within [24 hours / 1 business day]. If we're not the right fit, we'll try to point you toward an option that is. Does that work?"
Never say "your case isn't worth anything" or "we don't take cases like this." The first is a legal opinion. The second closes the door without a referral path.
Conflict Check
Run this before confirming the consultation.
STAFF: "Before I get you booked, I need to ask a quick conflict check question — it's something we do for every new potential client. Do you have any existing relationship with our firm, or have you worked with us before on any matter?"
CALLER: [answers]
STAFF: "And the other party — the [driver / property owner / employer] — can you give me their full legal name as you know it? We'll check that on our end."
CALLER: [gives name]
STAFF: "Perfect, I'll flag that for the attorney. If there's a conflict, someone will call you back. Otherwise, let's get your consultation scheduled."
Booking the Consultation
STAFF: "We have availability [day] at [time] or [day] at [time]. Do either of those work for you?"
[Book the slot, confirm the date/time, and confirm whether it's in-person, by phone, or by video.]
STAFF: "You'll get a confirmation [text / email] shortly. If anything changes on your end, please call us at [number] so we can open the slot for someone else. Is there anything else you need before we hang up?"
Criminal Defense Intake Script
Criminal defense intake has one rule that overrides everything else: find out if the caller has a court date in the next 48-72 hours. If they do, the call needs to go to an attorney now, not into a callback queue.
Opening and Matter Qualification
STAFF: "Thank you for calling [Firm Name], this is [Name]. What can I help you with today?"
CALLER: [describes situation]
STAFF: "I understand. Were you arrested, or are you currently under investigation? And do you have a court date coming up?"
If the caller says they have an arraignment or hearing tomorrow: stop the standard intake. Use the urgency path below.
Urgency Flag
STAFF: "If your court date is [tomorrow / this week], I want to make sure we get you to someone right away rather than scheduling a callback. Let me check if one of our attorneys is available to speak with you now. Can you hold for just a moment?"
[Transfer to attorney or on-call attorney line. Pass: name, charge, court date, jurisdiction.]
Standard Criminal Intake (No Immediate Court Date)
STAFF: "What are the charges, and which county or jurisdiction is the case in?"
CALLER: [answers]
STAFF: "Were you released — are you out on bail, own recognizance, or still in custody?"
CALLER: [answers]
STAFF: "Has an attorney represented you in this matter before, or is this the first time you're getting legal help for this?"
Fee Conversation (Criminal Defense)
Criminal defense is retainer-based, not contingency. Callers sometimes expect the PI model.
CALLER: "How much does this cost?"
STAFF: "Criminal defense works on a retainer, not a contingency fee — that means there's an upfront fee to get started, and it varies based on the charge, complexity, and how far the case goes. For a misdemeanor, fees are generally lower than for a felony or federal case. The attorney will give you a specific number at the consultation. There's no charge for the initial consultation itself."
If the caller says they can't afford it: "We understand, and the attorney can talk through payment options at the consultation. We also want to make sure you know your options — if you qualify for a public defender, that's worth considering too."
Conflict Check
STAFF: "I need to do a quick conflict check. Is the other party in this case — the alleged victim, a co-defendant, or anyone else named — someone you know to have worked with our firm before?"
CALLER: [answers]
STAFF: "And can I get the full names of any co-defendants or the complaining party as you know them?"
Family Law Intake Script
Family law intake has a step that no other practice area requires: a safety screening question. It comes before everything else. Callers in domestic violence situations may be calling from a car, a bathroom, or somewhere they can't speak freely.
Safety Check First
STAFF: "Before we go through any intake questions, I want to ask: are you in a safe place right now? You can speak freely?"
CALLER: [answers]
If the answer is no or hesitant: "If you can't talk right now, you can text us at [number] or call back when you have more privacy. If you're in immediate danger, please call 911. We're here whenever you're ready."
This isn't just a best practice — callers who feel heard at the start are more likely to stay on the line and complete intake.
Matter Qualification
STAFF: "Thank you. What kind of legal matter brought you to call us today? For example, divorce, custody, a protective order, or something else?"
CALLER: [describes matter]
STAFF: "Are there children involved in this matter?"
CALLER: [answers]
STAFF: "Has any legal action already been filed — a case number, a court order, or anything in writing?"
Fee Conversation (Family Law)
Family law can be hourly, retainer-based, or flat-fee for uncontested matters. Keep the language flexible.
CALLER: "How much does this cost?"
STAFF: "Family law matters are usually handled on a retainer — an upfront amount the attorney draws from as work is done — and hourly after that. For uncontested divorces or simple matters, some attorneys offer a flat fee. The attorney will explain the specific structure at the consultation. There's no charge for the initial consultation."
Conflict Check (Family Law)
This one is especially important: the opposing party may already be a client.
STAFF: "I need to do a standard conflict check. What is the full legal name of the other party — your spouse, co-parent, or whoever is the other side of this matter?"
CALLER: [gives name]
STAFF: "Thank you. We check that against our existing clients to make sure there's no conflict before the attorney gets involved. If there is a conflict, we'll call you back right away and help you find another firm. Otherwise, let's get your consultation booked."
